hi, i'm adi

Navigating my way from one language to another at a young age, I found comfort in the universal language of design. I learned that symbols and imagery can represent what words often cannot. With this understanding deeply ingrained in my design process, I am always looking for visual ways to solve problems and create brands that have a widespread appeal.

Education

Fashion Institute of Technology

BFA | Brand & Packaging Design

Faculty Graduation Medal, Minor in Creative Entrepreneurship

Dean’s List, Theta Sigma Phi Honor Society, Summa Cum Laude

Fashion Institute of Technology

AAS | Communication Design

Faculty Graduation Medal, Dean’s List, Summa Cum Laude, Theta Sigma Phi Honor Society

Experience

Bulletproof Design

Brand Design Intern

1/24-5/24

Design towards new and existing agency projects, including initial ideation phases and final consumer testing.

Collaborate with designers to understand the various functions of a design agency.

Sam Edelman

Design Intern

1/23-5/23, 8/23-Present

Design packaging for new projects and refine existing collaterals.

Take initiative to find new opportunities for innovation and expansion within existing sub-brands and their historical identities.

Pepsico Design

Brand Design Intern

5/23-8/23

Collaborated with Lay’s activation and design teams to organize and design a comprehensive experiential toolkit for the brand.

Designed specialty Doritos SKU’s and participated in global packaging approvals.

Created design and strategy for a new “Better with Pepsi” campaign.

Nekuda Design Management

Design Intern

6/22-1/23

Designed packaging for ecommerce, 3D rendered designs and presented to client.

Designed visual direction for a new app based on client research and needs.

Developed Pinterest & Instagram marketing strategies, increasing Pinterest engagement by over 200%

GelatoLove

Creative Marketing Strategist

6/21-1/23

Created marketing content including graphic design, packaging design, photo language, apparel design, & video advertisements.

Increase website traffic and search engine optimization through email newsletters.

Skills

Functional

Packaging, Branding, Graphic Design, Layout Design, Typography, Research for Design, Advertising, Concept Ideation, Sketching, Spatial Design, Web Design

Computer/Technical

PC and MAC operating systems, Microsoft Office Suite, Google Suite, Adobe Creative Suite (Ai, Ps, In, Ae, Pr, Dm), Procreate, Pinterest, Canva, Wix, Square Space, Google SEO

Soft

Strong independent worker, organized, detail-oriented, strong technical skills, thrives in collaborative settings, leadership, problem-solving, entrepreneurial

Languages

Fluent in English and Hebrew

Capabilities

Strategy, Evolution,

Activation, Process,

Research, Storytelling,

Brand World, Naming,

Technical files, Layout, Typography

rules i live by

always add avocado...

always.

you don't need a dog to go to the dog park

live as close to a trader joe's as possible